SEO and Inbound Content Lead

Full-time

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Hamburg, Berlin, Porto

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Remote (+/- 3h from Berlin)

Founded in April 2018, we are reimagining how people move for work by bringing together seamless technology, transparency and unrivalled service. We believe in freeing talent from borders, so we’re building a centralised platform for a decentralised world. A world where companies can hire from everywhere — and people can work and live where they want to.

With us, no day is like the other and there is always something going on! We are an energetic mix of nationalities who have lived in over 15 countries, and speak 10 languages. We love what we do and enjoy working together in a focused and fun environment. You’ll get a great opportunity to learn and grow - we are moving fast and offer various options to take on exciting responsibilities. Our office is in the heart of Hamburg, but we are flexible with where you choose to work from.

We are looking for people that take ownership and pursue excellence. The more ideas you bring with you, the better - let’s get started!

Our new Marketing-Localito...

will report to our Head of Marketing and be in charge of building and executing our content and SEO strategies. As a natural storyteller, you combine creativity with a hands-on approach and will be responsible for spreading the story of Localyze through a range of content types and channels to bring our mission of building a borderless world to life. You have a love and knack for writing both brief and in-depth content, as well as a passion for brainstorming and putting ideas into action. As a SEO specialist, you can build content that will increase traffic and engagement, and implement SEO strategies that will enhance performance marketing.

Your responsibilities

  • Design comprehensive inbound content strategies based on data and human insight, to attract the right audience from the beginning
  • Own the creation of content across formats, including social media posts, blogs, ebooks, white papers, email, ads and more
  • Ensure efficiency of content production and consistent alignment with brand messaging and tone of voice 
  • Continuously think of new ways to increase the reach of our content and address problems or gaps in our content funnel, including experimenting with new content types and channels
  • Own our SEO efforts: improve existing content through SEO and back-linking, review site performance through keyword research, ensure web pages and content published are SEO optimized, A/B testing and other
  • Produce detailed reports on SEO performance benchmark and monitor competitor performance and activities,  identify opportunities to improve efficiency

Your profile

  • +3 years of marketing and content creation experience, with a strong SEO background
  • You have a passion for storytelling and operational experience in writing blog and social media posts -- with an emphasis on quality over quantity
  • You have excellent verbal and written communication skills, including strong background in professional copywriting
  • Content samples that demonstrate writing skills
  • You have knowledge of keyword research tactics, data mining tools, search engine algorithms; and are current with SEO/SEM trends
  • Experience with content development tools such as Contentful and Webflow
  • You have strong expertise in web analytics tools such as Data Studio
  • You are fluent in English

Ready for your next challenge? Apply below or send your CV via email to jobs[at]localyzeapp.com!

APPLY HERE